Clinic Digital Marketing Proposal — Pop Up Local Skip to main content
Clinic growth proposal

More patients.
Less guesswork.

A complete digital marketing system built specifically for clinics and doctors — from Google Business and social media to WhatsApp leads and paid campaigns that actually convert.

From Pop Up Local

Dear Doctor,

Patients today don't just rely on word-of-mouth. They Google your name, check your Instagram, read your reviews — and then decide whether to call. If your clinic isn't showing up confidently in those moments, you're losing patients silently, every single day.

We've built these packages specifically for clinics and healthcare practitioners who want to fix that — without spending hours managing their own social media or figuring out Google Ads. You focus on patients. We handle the rest.

Why clinics need this now

The clinic next door is already investing in digital. If you're not visible, you're not being considered.

Trust before they call

Consistent educational content, a well-managed Google profile, and active social presence make you the credible choice — before a single word is spoken.

Win the local search

When a patient searches "best gynecologist near me" or "skin clinic in [city]", your clinic should be the first result they see — and click.

Turn interest into bookings

A smooth WhatsApp enquiry setup, fast follow-up flow, and lead-ready campaign structure reduces the gap between "interested" and "appointment booked."

Choose your plan

Every plan is built for clinics. No generic marketing packages — these are designed around how patients actually discover and choose doctors.

Starter

For new clinics

Build a strong digital foundation with consistent, professional content — no ads needed.

₹8,000 / month
No ad budget — organic growth only
  • Facebook, Instagram & YouTube page management
  • 2 branded creative posts per week
  • 1 reel or short-form video per week
  • Google My Business setup & complete management
  • Location, category & service optimization
  • WhatsApp appointment lead channel setup
Premium

For established clinics

Full-scale patient acquisition — stronger brand, aggressive campaigns, and a proper follow-up system.

₹24,000 / month
Includes ₹8,000/month ad spend — Meta + Google
  • Everything in Standard
  • 6 branded posts per week
  • 3–4 reels or short-form videos per week
  • Advanced GMB optimization, Q&A & reputation management
  • Search, display & retargeting campaign structure
  • WhatsApp nurturing flow with appointment reminders
  • Enhanced report + monthly strategy call

Plan comparison

Side-by-side view so you can choose the plan that matches exactly where your clinic is right now.

What's included Starter — ₹8k Standard — ₹15k Premium — ₹24k
Monthly ad budgetNot included₹3,000 included₹8,000 included
Static posts / week246
Reels / shorts / week123–4
Google My BusinessSetup + managementManagement + GMB postsFull optimization + Q&A
Paid campaignsNoneMeta + Google adsSearch + display + retargeting
Lead generationOrganic WhatsAppOrganic + paid leadsPaid leads + nurture flow
ReportingBasic overviewMonthly reportFull report + strategy call

What we actually do

Four focus areas that move the needle for clinic growth — every month, without exception.

Content & social presence

Educational, trust-building content that makes patients feel informed before they even step into your clinic.

  • Service-based creative posts that explain what you do
  • Doctor introduction content to build personal connection
  • Short-form reels for maximum organic reach
  • Caption strategy in Hindi, English, or both based on audience

Google Business & local SEO

Your Google Business Profile is your most powerful free tool — if it's managed right. We make sure every patient searching locally finds you first.

  • Category, service & location signal optimization
  • Regular GMB posts & photo updates
  • Review management and responses
  • Q&A setup for common patient queries

Lead capture & WhatsApp flow

Most clinics lose enquiries because there's no clear path from "interested" to "appointment." We fix that.

  • WhatsApp Business setup and lead channel linking
  • Lead campaign direction for Standard and Premium
  • Automated appointment reminders in Premium plan
  • Follow-up message flow to reduce no-shows

Paid campaign management

Ad budgets included in Standard and Premium plans — managed with a clear goal: patient enquiries, not just impressions.

  • ₹3,000 ad budget in Standard (Meta + Google)
  • ₹8,000 ad budget in Premium (Search + Display + Retargeting)
  • Specialty-based keyword targeting
  • Campaign performance tracking and monthly optimization

How we work

A simple, structured three-step process from onboarding to results — no confusion, no delays.

01

Onboarding & setup

We spend the first week understanding your clinic — specialty, location, target patients, and current online presence. Then we set up all accounts, content tone, and campaign direction before anything goes live.

02

Content & optimization

Monthly content calendars, reels, Google posts, and ad creatives — all designed around your specialty and patient base. We handle design, copy, and publishing in a consistent weekly rhythm.

03

Leads, review & reporting

For paid plans, we track every lead, review campaign quality, and optimize budgets monthly. You receive a clear report showing what's working — not just numbers, but what those numbers mean for your clinic.

Common questions

Things doctors usually ask us before getting started.

Is the ad budget included in the price?

The ₹8,000 Starter plan is fully organic — no ads. The ₹15,000 plan includes ₹3,000 for ads, and the ₹24,000 Premium plan includes ₹8,000 for ads. The ad spend is not extra — it's built into the package price.

Which plan is right for a new clinic?

The Starter plan (₹8,000) is a great foundation for clinics building their digital presence from scratch. If you want to see patient enquiries faster, we recommend the Standard plan as it adds paid lead generation.

Do you handle Google My Business?

Yes — all plans include Google Business Profile management. Higher plans include regular GMB posts, review responses, Q&A management, and more advanced local optimization.

Can the plan be customized for my specialty?

Absolutely. Content strategy, ad keywords, and messaging are all adapted to your specialty — whether you're a gynecologist, pediatrician, dermatologist, or general physician.

Ready to grow your clinic?

Let's talk. No commitment, no pressure.

Book a free 20-minute call with our team. We'll understand your clinic's needs and suggest the plan that makes the most sense — even if it's not the most expensive one.

Clinic-specific strategy No long-term lock-in Monthly billing Dedicated account manager
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